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Way forward for tourism in Herefordshire
A new report outlines the way forward for tourism in the county to build on the success of Visit Herefordshire in attracting people to the county.
The report commissioned by Herefordshire Council in collaboration with Visit Herefordshire DMP outlines the value of tourism to the county at £410 million per year, and shows how well placed the county is to increase visitor spend and offer.
It also builds on the good work carried out by Visitor Herefordshire in attracting people to the county through marketing, major events such as University of the Great Outdoors and the Flavours of Herefordshire Food Festival.
The report offers new ideas for creating greater collaboration between tourism operators and other sectors involved in tourism development within the county.
Natalia Silver, Herefordshire Council’s head of economic and community services said: “Tourism is so important to the profile and economy of the county and the report points us in the direction to ensure the work of all parties involved can promote the county and ensure visitors stay longer.”
Peter Hands, chairman of the Destination Management Partnership, added: “Following on from my tenure as chairman, this report is very welcome in outlining the next stage in the development of the Destination Management Partnership. Many partnerships in the UK are going through similar changes and as a county we need to be ahead of the competition to make sure we maximise the opportunities for the county.”
The next phase will be to work through the details recommended in the report, through a transition group.
Peter Hands will sadly be stepping down as chairman of the partnership in May to pursue a new challenge with his wife Gillian, having recently purchased the Speech House Hotel in The Royal Forest of Dean.
Natalia Silver said: “Peter will be greatly missed as he has overseen some major advances in tourism within the county over the past two and a half years. On behalf of Herefordshire Council, I would like to wish him all the best with his new venture.”
Posted
: 13/04/2010 19:06:35
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